Product Design Leader With Technical Roots.

20 times
Growth at Tribute: 0 to 1
Products shipped

I'm a Colorado-based product designer and developer with technical roots and grit. I work end to end, from research through shipped frontend, turning complex product problems into interfaces that hold up under real use.

It started with shampoo bottles.

Late 1980s. First the bath, then the shower.

I'd turn the bottle over. Study the label, the cap, the curve of it. Decide what I'd change.

Then I’d pitch my redesign out loud — to a boardroom of nobody.

I didn’t know “designer” was a job yet.

I just knew I couldn’t leave things alone.

Capabilities

The full range I bring across a product, from first research to the frontend that ships it.

Design

Product strategy
Design systems
Design tokens
Design sprints
Rapid prototyping
Accessibility
iOS & responsive
Figma
Framer
Webflow
Design mentorship

Engineering

Frontend architecture
TypeScript
JavaScript
React
Vue
Tailwind
HTML
CSS / SCSS
Git
REST APIs
Performance optimization

Research & growth

UX research
Qualitative research
Usability testing
A/B testing
Conversion optimization
Growth design
User journey mapping
JTBD
User activation & retention
Lean UX
PostHog
GA4

AI & leadership

AI-native workflows
LLM-powered design
Claude Code
Cursor
Cross-functional leadership
Roadmap planning
Agile / Scrum
Early-stage startups

Selected work

Tribute V3

Re-architecting a decade-old platform.

Ten years of band-aids, rebuilt in three months by a team of four — with functioning code as the deliverable instead of Figma files.

Tribute Recording Flow

Doubling submissions on a core flow.

The interaction twenty million submissions pass through — rebuilt from 33% completion to 66.58%, by treating infrastructure as a conversion problem.

Tribute.co

Rebuilding a product through 20× growth.

Hired the team, built the system, and rebuilt every user-facing surface — while revenue went from $250K a year to $700K a month.

Tribute Greetings

Launching a new product on three platforms.

A 0→1 product built from scratch in eight months — validated with 300 research participants, then deliberately made smaller.

Peterson's Test Prep

Making test prep work on a phone.

Two native apps, 185 courses, four months from ideation to launch — 4.6 stars and 10,000+ downloads in the first week.

Hive Design System

Coming soon

Hive Design System

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About me

Where design meets code, and teams do their best work.

A stack of design and development books: The Design of Everyday Things, Don't Make Me Think, Grid Systems, and more

I came up doing both design and development, two disciplines that rarely sit in one person. Somewhere along the way it clicked that I could do more by improving how a team thinks than by executing faster myself.

Learn more about how I lead

Experience

Nearly twenty years across design and code.

From Apple's bench to leading product design at Tribute, most of it spent living on both sides of the design and engineering line.

See the full story

- Led the platform redesign behind 20× growth in two years
- Built a tokenized design system and shipped TypeScript applications
- Folded research, A/B testing and analytics into the loop, up to 30% conversion gains
- Ran a six-month acquisition integration
- Built and launched two native iOS apps
- Consolidated three PM systems into one workflow
- Led design and frontend across web and mobile products
- Launched a mobile app: 4.6 stars, 10,000+ downloads, 90%+ positive reviews
- Redesigned LMS workflows off the back of usability testing
- Grew organic traffic 115%
- Hit a 98/100 Lighthouse score on a custom WordPress Multisite
- 96% CSAT across the event platform
- Acquired 4,000+ members for the Amex joint venture
- Delivered 15+ client websites
- Two Communicator Awards
- Led interactive design for 10+ tourism brands
- Directed the Colorado.com redesign
- Hardware and software consultation